3 things we can learn about writing Cover Letters in the context of behavioural change (TedEx talk, Jeni Cross, Socialology Professor at Colorado State University):
1. Make information tangible and personalised – someone will read your Cover Letter, therefore what you write needs to be relevant and personal.
2. Unique messages for each audience – be specific about what it is about the job role and the organisation that you like, and write why.
3. Connect to values – focus on what values you like about the organisation, and explain why they resonate with you.