I have to admit straight out that I am a huge fan of Malcolm Gladwell. I’ve read a number of his other books including “Blink”, “Outliers” and “David and Goliath” and I thoroughly enjoyed “The Tipping Point” on a number of levels, with a lot to reflect on for myself and people I work with.

Some things that really stuck out for me were:

1. “Emotion is contagious” – something perhaps we didn’t know we knew, but a vital element in many elements of life.
2. The authors stories about the rise of Hush Puppies, fall of crime in New York and Paul Revere’s midnight horse ride in 1775.
3. The 3 critical elements of The Tipping Point:

• The Law of the Few
  • Connectors – how many people know, what kind of people know
  • Mavens – knowledge accumulators and the teacher / student relationship
  • Sales people – non-verbal cues and persuasion
• The Stickiness Factor
  • Simple ways to package information that, under the right circumstances, makes it irresistible
• The Power of Context
  • The magic number of 150 people
  • The significance of environment and behaviour

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