I have to admit straight out that I am a huge fan of Malcolm Gladwell. I’ve read a number of his other books including “Blink”, “Outliers” and “David and Goliath” and I thoroughly enjoyed “The Tipping Point” on a number of levels, with a lot to reflect on for myself and people I work with.
Some things that really stuck out for me were:
- “Emotion is contagious” – something perhaps we didn’t know we knew, but a vital element in many elements of life.
- The authors stories about the rise of Hush Puppies, fall of crime in New York and Paul Revere’s midnight horse ride in 1775.
- The 3 critical elements of The Tipping Point:
- The Law of the Few
- Connectors – how many people know, what kind of people know
- Mavens – knowledge accumulators and the teacher / student relationship
- Sales people – non-verbal cues and persuasion
- The Stickiness Factor
- Simple ways to package information that, under the right circumstances, makes it irresistible
- The Power of Context
- The magic number of 150 people
- The significance of environment and behaviour
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