For those of you who haven’t read it, Thinking, Fast and Slow is about the way we think and act, with the author highlighting 2 systems: the first is the fast, automatic, intuitive and largely unconscious mode, and the second is the slow, deliberate, analytical and conscious mode.
What struck me most was the whole notion of choices that each of us has and make. I found it fascinating learning about the psychology of the 2 systems, and relating it back to events in my own career. We are confronted with choices constantly, of varying levels of importance, and some of which we are not even aware we are making.
Some key takeaways for me were:
- Rewards work better than punishments
- How our intuitive brain is flawed
- Single decisions and linked decisions
- Risk aversion can lead to poor decision making.
Overall a great read and I would thoroughly recommend.